Product Manager

About Firework

Join Firework – Where Innovation Meets Impact

Firework is redefining the future of commerce as an AI and video commerce company — combining cutting-edge technology, an exclusive network of enterprise brands and retailers, and a first-mover position to win the agentic commerce race.

We've built the world's most advanced and largest video commerce platform, trusted by global brands and leading retailers. But we're more than software — our compounding network effect grows stronger with every partner we add, bringing the energy of in-store experiences online and transforming how businesses engage, convert, and build lasting customer relationships at scale.

Having raised over $235M to date, led by investors such as SoftBank Vision Fund 2, and operating at global scale, we offer unparalleled opportunities to solve complex challenges and drive meaningful impact in the future of connected commerce.

If you're curious, ambitious, and energized by big ideas — Firework is the place to grow, lead, and shape what comes next. Together.

Summary

Are you obsessed with building products customers love? We are looking for an entrepreneurial-minded Sr. Product Manager with deep commerce product experience to lead the strategy, development, and evolution of Firework’s livestream commerce products.

What you’ll be doing

• Own the strategy, roadmap, development, and delivery of livestream commerce products, features, and experiences from concept through launch and continuous optimization

• Conduct user research, market trends, competitive intelligence, and customer interviews across livestream commerce, social commerce, video platforms, creator tools, and emerging AI-power video experiences to identify opportunities and better understand user needs and pain points for continuous product improvement  

• Collaborate and build consensus with Sales, Marketing, and Customer Success on go-to-market strategies for product launches, ensuring successful adoption and market penetration

• Prioritize product features and enhancements based on customer needs, technical feasibility, and business impact. Make and influence data-driven decisions to guide the product development process.

• Explore how AI can transform commerce, including content creation, host assistance, moderation, personalization, product recommendations, audience engagement, localization, and automation

• Monitor, track, and analyze product performance metrics, including usage data, customer feedback and financial KPIs to measure the success of product initiatives. Use insights to iterate on product features and improve business outcomes.

• Serve as the internal subject matter expert and the voice of the customer, helping shape Firework’s broader video commerce strategy

We’ll be excited if you have

• Bachelor’s degree in computer science, business, or related field. Advanced degree a plus.

• 5+ years of Product Management experience, ideally with some experience in a growth-stage startup environment with a track record of building and scaling 0-to-1 products

• Strong, hands-on experience building and scaling video products and working with B2B enterprise customers, ideally retailers, brands, or commerce platforms

• Proven project and program management skills

• Strong data analysis skills with the ability to gather and interpret data to drive product decisions and measure success metrics 

• Excellent communication skills (listening, speaking, presenting) with the ability to clearly influence all technical and non-technical levels of the organization

• Advanced technical aptitude and able to work closely with engineering teams on APIs, architecture, video infrastructure, integrations, data, and platform capabilities 

• Advanced knowledge of AI and emerging technology and curiosity about how AI will reshape video creation, livestream production, personalization, and commerce

• Start-up entrepreneurial mindset and thrives in a hands-on team-oriented environment

• Must be fluent in English and Mandarin

Locations

The role is hybrid and we are looking for candidates in the Bay Area. 

Compensation 

The following represents the expected range of compensation for this role: The estimated pay range for this role is $150,000-$170,000. Other factors that impact compensation include stock options. 

The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity. Candidates may receive more information from the talent partner.

Don’t hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past.  As an equal employment opportunity employer, we are a diverse team that strives for an inclusive environment for all. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, age, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.