B2b Marketing Manager

💼What your missions will be:

• Own Bigblue’s Content Strategy: Develop and execute a content roadmap spanning customer stories, newsletters, landing pages, and high-impact video content.
• Lead Social Media: Manage and grow Bigblue’s presence on both paid and organic channels, creating engaging campaigns that drive inbound product demand and brand awareness.
• Project Manage AMB Initiatives: Coordinate cross-functional projects to support Account-Based Marketing (AMB) and demand capture for merchants ready to switch logistics.
• Landing Page Development: Collaborate with designers and product teams to create and optimise landing pages that convert high-intent prospects.
• Employer Brand: Partner with People teams to elevate Bigblue’s employer brand to attract top talent.
• Performance & Analytics: track results, and optimise content and campaigns for maximum impact and ROI.

📦What Success Looks Like:

• A steady pipeline of inbound leads from content and social channels.
• High engagement rates on video and social campaigns.
• Bigblue is recognised for its thought leadership and strong employer brand in the logistics and e-commerce space.
• Efficient project delivery for AMB and cross-team marketing initiatives.

👨‍🎤You will succeed in this role if you have::

• B2B marketing experience: At least 3 years of hands-on B2B marketing experience in a startup or scaleup.
• End-to-end ownership: A proven track record of owning a marketing channel or initiative—from strategy and prioritisation to hands-on execution and measurable results.
• Content quality & storytelling: A portfolio of high-quality content, copy, or video projects that demonstrates strong storytelling and measurable impact.
• Channel experience: Hands-on experience with paid and organic social, newsletter strategy, and campaign optimisation.
• Commercial judgment: Ability to connect marketing decisions to business outcomes, including qualified leads, opportunities, and pipeline—not just engagement or content output.
• Strategic prioritisation: Ability to make clear trade-offs across audiences, markets, channels, and budgets, adapting your approach rather than simply repeating past playbooks.
• Scalable ways of working: Experience building repeatable campaigns, distribution processes, or workflows, using AI and automation where relevant to increase impact.
• Cross-functional influence: Ability to align Sales, Product, Design, and senior stakeholders around marketing priorities, without relying on formal authority.
• Autonomy in ambiguity: Comfortable turning an unclear challenge into a focused plan, testing assumptions, and taking accountability for the outcome.
• Communication: Excellent written and verbal communication skills in English and French. English is our shared working language.

🎖️Nice to haves:

• Commerce Fulfilment Knowledge: Working knowledge and understanding of e-commerce fulfilment processes
• Know another language: Spanish, German or Italian are a plus