Performance Marketing Specialist

Do you live and breathe paid social, from campaign architecture to creative testing to performance reporting? At Kogan.com, we're looking for a Paid Social Specialist to own our paid social strategy end to end — planning, executing, and optimising campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn.

Reporting to the Head of Loyalty and Performance Marketing, this is a hands-on role for someone with deep Meta expertise and strong analytical instincts, ready to make an impact at a fast-growing Australian eCommerce brand.

In this role you'll be responsible for:

• Own and execute paid social campaigns across Meta, TikTok, Pinterest, Snapchat, and LinkedIn, aligned to business goals and the promotional calendar.
• Act as our in-house Meta advertising expert, owning campaign architecture, audience strategy, and creative best practice while staying ahead of platform updates.
• Build and manage audience strategies — custom audiences, lookalikes, retargeting, and exclusions — plus product catalogue and dynamic shopping campaigns.
• Own campaign budgets and pacing, optimising spend across platforms to maximise ROAS.
• Turn performance data into clear insights and recommendations, reporting regularly to senior management.
• Brief and collaborate with the design team on creative, testing and iterating to keep assets fresh and on-offer.
• Guide a Performance Marketing Coordinator on day-to-day execution, while working cross-functionally with Creative, IT, and DevOps.

To be successful in this role, you should be:

• Degree qualified in Marketing, Business, Communications, or a related field.
• Proven experience managing paid social campaigns end to end, with strong hands-on expertise in Meta advertising.
• Working knowledge of other paid social platforms such as TikTok, Pinterest, Snapchat, or LinkedIn.
• Strong analytical skills, with the ability to turn data into actionable recommendations.
• Experience managing budgets and pacing spend to hit performance targets.
• Excellent communication and presentation skills, comfortable sharing insights with senior stakeholders.
• The ability to juggle multiple campaigns and priorities without dropping quality or deadlines.
• Comfortable juggling multiple campaigns and deadlines, while maintaining high standards and attention to detail.
• Adept at managing marketing budgets and forecasting ROI across channels.
• An excellent communicator, confident in presenting insights and strategies to senior stakeholders including C-suite executives.
• A proactive team leader with experience mentoring others while also being hands-on in delivery.
• Always curious and innovative, ready to test, learn, and push boundaries to uncover growth opportunities.