International Global Partnerships

Monster Jam is the world’s premier monster truck entertainment property, delivering unforgettable live events, iconic trucks, and family experiences to millions of fans around the globe. As the brand continues to expand across Europe, we are seeking a dynamic Franchise Manager to lead integrated growth initiatives spanning marketing, consumer products, retail partnerships, and toy/category development. 

The Senior Director, International Global Partnerships, will lead the strategic growth of the Monster Jam brand across key European markets through integrated franchise marketing, retail activation, consumer products expansion, and cross-functional partnership management. This role is responsible for building cohesive programs that drive brand awareness, increase toy and merchandise penetration, strengthen retailer relationships, and ultimately accelerate event attendance and ticket sales.

The ideal candidate is a commercially minded brand builder with experience managing entertainment, toy, sports, family, or lifestyle franchises across multiple territories. This individual will work closely with the Monster Jam consumer products team, regional promoters, retail partners, regional licensees and the Spin Master toy organization to create coordinated campaigns that put Monster Jam products into the hands of consumers while amplifying engagement with the brand within all franchise touchpoints including the live event business.

Essential Functions

Franchise & Brand Marketing

• Develop and execute the European franchise growth strategy for Monster Jam across key markets and retail channels.
• Lead integrated marketing initiatives that increase awareness, fan engagement, and affinity for the Monster Jam brand.
• Partner with regional event, marketing, and ticketing teams to align campaigns that drive attendance and revenue growth.
• Create scalable promotional programs that connect consumer products, retail activations, digital marketing, and live events.
• Identify market-specific opportunities to grow audience reach, including localized campaigns, partnerships, and experiential activations.
• Serve as a steward of the Monster Jam brand across all consumer-facing touchpoints.

Consumer Products & Licensing

• Support the expansion of the Monster Jam consumer products business throughout Europe.
• Identify opportunities for new product categories, retail exclusives, promotions, and licensing partnerships.
• Collaborate with internal licensing and consumer products stakeholders to maximize shelf presence and category performance.
• Analyze market trends, retail performance, and consumer insights to inform product and franchise strategies.
• Develop annual plans and commercial initiatives that support long-term franchise growth.

Retail Partnerships & Programs