YouTube Strategy & Operations Manager

Feld Entertainment seeks a dynamic, collaborative, and strategic Senior Manager to lead our YouTube efforts across all brands. This role will serve as the central point of coordination for all YouTube activities, ensuring alignment, consistency and growth across multiple channels and teams. The Senior Manager will work closely with internal cross functional teams and external partners to execute a unified YouTube vision that drives audience engagement, optimizes content performance and maximizes revenue. Here is an opportunity to lead the YouTube strategy for some of the world’s most iconic live entertainment brands!

Essential Job Functions

Strategic Leadership & Coordination - Serve as the primary architect and coordinator of Feld Entertainment’s YouTube strategy, aligning efforts across Monster Jam, SMX, Ringling, Disney On Ice, and future channels.

• Develop and execute YouTube strategies across Feld Entertainment brands, in alignment with broader Digital objectives and brand priorities.
• Coordinate YouTube activities across Monster Jam, SMX, Ringling, Disney On Ice and future channels, ensuring consistent best practices, publishing cadence and channel growth.
• Develop and maintain cross-brand programming schedules, ensuring consistent publishing cadence, seasonal planning, and series rollouts.
• Facilitate collaboration among internal teams (Digital Marketing, Creative Services, Integrated Marketing, Media Monetization, Public Relations, etc.) and external agencies/partners.
• Lead regular cross-functional meetings to ensure alignment, share best practices, and resolve operational challenges. Channel & Content Management- Coordinate the creation, customization, and optimization of all YouTube channels, including new launches (e.g., Kids, multi-language, Shorts).
• Ensure consistent branding, metadata optimization (thumbnails, titles, descriptions, playlists), and merchandising across all channels.
• Manage content pipeline and facilitate collaboration with content creators, producers, editors, and internal cross-functional teams.
• Guide the repurposing of content for Shorts, social, and other formats to maximize reach and engagement.
• Monitor and analyze channel performance (watch time, views, CTR, retention, subs, traffic sources) and drive continuous improvement and content innovation through data-driven insights. Community & Collaboration- Foster active engagement with YouTube communities through comments, Community tab posts, polls, and creator/fan interactions.
• Help monitor collaboration hit list, identifying and pursuing partnership opportunities with relevant YouTube creators and influencers.