Portfolio Marketing Manager
US$150,000 – US$170,000 / yr base salary
Posted 14 Oct 2026
Advertised as “Portfolio Marketing Manager (WMP)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 8+ yrs
- Management level
- Individual contributor
- Employment
- Remote
- Contract
- Full-time
| Base salary | US$150,000 – US$170,000 / yr |
|---|
Field of studyBusiness, Communications, Marketing (or related)
Study levelBachelor's
About WM Partners
WM Partners is a middle-market private equity firm specializing in buyout investments in the health and wellness sector. WM Partners seeks to acquire small- and medium-size businesses with attractive growth prospects and generate sustainable, long-term value through its operational expertise in the health and wellness sector, and strategic business approach working in collaboration with experienced management teams. WM Partners is certified as a diverse-owned firm by the National Association of Investment. Learn more at https://wmplp.com/
Location/Workplace
US Remote or hybrid across one of our offices (Aventura & Miami, FL - Denver, CO - Los Angeles, CA – Salt Lake City, UT)
About the Role
The Portfolio Marketing Manager will partner with WM Partners’ Functional Team and portfolio-company leadership to identify and execute marketing initiatives that accelerate profitable growth. This person will work across multiple health, wellness, and consumer brands, translating business objectives into practical marketing strategies and measurable programs.
This is a leader-doer role. The successful candidate will be equally comfortable developing an annual growth strategy, advising senior stakeholders, managing agencies, analyzing performance, and directly executing campaigns when portfolio companies need hands-on support.
Responsibilities
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Assess each portfolio company’s brand, customer journey, channel mix, marketing capabilities, and growth opportunities.
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Develop prioritized marketing plans with brand leads aligned with revenue, profitability, customer acquisition, and retention objectives.
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Lead or support go-to-market strategies for new products, channels, markets, and brand initiatives.
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Analyze, diagnose, or directly improve direct-to-consumer and e-commerce performance across acquisition, conversion, merchandising, retention, and customer lifetime value along with key channel leads.
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Plan, execute, and optimize paid growth programs across relevant digital channels.
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Advise and develop lifecycle and retention strategies, including email, SMS, loyalty, subscription, and win-back programs.
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Support brand marketing, partnerships, events, experiential programs, and other growth initiatives appropriate to each portfolio company.
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Work with brand leads to establish and enforce performance targets, reporting frameworks, testing roadmaps, and marketing measurement practices.