Marketing Manager
US$120,000 – US$135,000 / yr base salary
Posted 25 Sep 2026
Advertised as “Senior Manager, DTC & Digital Marketing (ARG)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 6+ yrs
- Management level
- People management
- Employment
- Remote
- Contract
- Full-time
- Visa sponsorship
- Not offered
| Base salary | US$120,000 – US$135,000 / yr |
|---|
ABOUT ALLERGY RESEARCH GROUP
For 45 years, Allergy Research Group® has been a leading innovator and educator in the natural products industry, and is known for clean, high-quality, hypoallergenic supplements. We’re on a mission to partner with Healthcare Practitioners around the world, who are passionate about integrative medicine, and empower them with the tools necessary to help their patients achieve the confidence that comes from great health! Learn more at AllergyResearchGroup.com.
ABOUT THE ROLE
The Senior Manager, DTC & Digital Marketing role oversees the overall digital marketing strategy, including brand awareness, customer engagement, and conversion across direct-to-consumer and digital channels.
The role is responsible for the planning, execution, and optimization of digital marketing strategies focused on lead generation and demand growth, driving business performance by developing and executing strategies to attract, engage, and convert potential customers into qualified leads. This role requires a strong understanding of digital marketing channels, data analysis, and customer acquisition techniques to drive both B2B and B2C revenue growth.
What You Will Do
1. Lead Generation Strategy:
-
Develop and implement comprehensive lead generation and DTC growth campaigns across digital platforms (SEO, PPC, social media, email marketing).
-
Optimize landing pages, funnels, and website structure to improve conversion rates and customer acquisition efficiency.
-
Leverage marketing automation and CRM platforms (preferred experience with HubSpot) to streamline lead capture, nurturing, and management.
2. Campaign Management:
-
Own and manage performance across multiple digital channels (SEO, PPC, paid social, email) to increase brand visibility, engagement, and loyalty.
-
Create targeted campaigns to attract high-quality leads and customers using paid media (Google Ads, LinkedIn Ads), organic strategies (SEO), and content marketing.
-
Continuously monitor and optimize campaigns to improve ROI, conversion rates, and customer lifetime value.
3. Cross-Functional Collaboration & Leadership:
-
Partner closely with Sales to ensure seamless lead handoff and alignment between marketing efforts and revenue goals.
-
Collaborate with cross-functional teams to deliver integrated, multi-channel campaigns.
-
Provide guidance and mentorship to junior team members and external partners as needed.