Product Marketing Manager

Zipliens is a leading lien resolution company that specializes in streamlining the lien process for personal injury law firms. We are looking for proactive, results-driven individuals to join our dynamic team.

We are hiring Zipliens' first dedicated Product Marketing Manager, a high-impact, cross-functional role at the intersection of product, marketing, sales, and operations. You'll own how we understand our market, price and package our services, evaluate strategic partnerships, and bring new products and releases to market. This isn't a support role; it's an opportunity to build a discipline from scratch and directly influence how Zipliens grows.

This role sits within the Marketing function, with a direct reporting line to the Chief Customer Officer while the function is being established. You'll collaborate closely with the Marketing team, Sales, Product, Customer Success, and Lien Resolution Operations, and, on pricing, with Finance leadership.

Requirements

Responsibilities:

Product Market Fit & Research

• Lead ongoing internal and external research to validate and sharpen product-market fit across Zipliens' lien resolution service lines
• Gather structured input from Sales, Customer Success, Lien Resolution Operations, and law firm stakeholders to surface unmet needs, friction points, and expansion opportunities
• Monitor trends and regulations in personal injury law, lien resolution, and legal tech that affect product and go-to-market strategy
• Build a repeatable process for voice-of-customer and voice-of-market research, rather than one-off projects

Win-Loss Analysis

• Design and run a formal win-loss program, including structured interviews with won and lost prospects
• Synthesize findings into clear insights on positioning, pricing, competitive gaps, and objection handling
• Partner with Sales & Marketing leadership to turn findings into updated talk tracks, battlecards, and enablement materials
• Report win-loss trends on a regular cadence to Marketing, Sales, Product, and executive leadership

Pricing & Packaging

• Own research and recommendations for Zipliens' pricing and packaging strategy
• Partner directly with Finance leadership to build and stress-test pricing models, incorporating cost-to-serve, margin, and competitive benchmarks
• Recommend packaging structures (e.g., tiering, bundling) aligned to client segment and law firm size
• Establish a regular cadence for revisiting and refreshing pricing and packaging as the business and market evolve

Strategic Partnerships

• Identify and evaluate potential strategic partners, including integrated technology vendors serving personal injury law firms (e.g., case management and legal practice management platforms)