Social Media Manager

Yugo is a global leader in student housing dedicated to creating exceptional living experiences for students around the world. With a presence spanning more than 14 countries and 120 cities, Yugo combines innovation, community, and purpose to redefine student living. In the U.S., Yugo operates nearly 40,000 beds across 88 properties in 28 states, delivering vibrant communities designed to support student success both personally and professionally. Guided by its Live Your Best Life philosophy, Yugo fosters sustainability, personal growth, and career development while building an inclusive, collaborative, and forward-thinking culture for residents and team members alike.

The Senior Social Media Manager in the US will own the strategy, content, and day-to-day execution of Yugo's social presence in our largest and most competitive market. Equal parts strategist and maker, you'll turn our brand into platform-native content that students save and send to their group chat and help shape how Yugo shows up globally. You'll work hand in hand with our US teams to grow genuine cultural credibility with students, measured by depth of engagement, not follower count.

Because learning well and living well are inseparable. And when you put students first, really first, you create an environment where students thrive, not only build occupancy, but a lifelong brand affinity that travels with students beyond graduation. In 2025, Yugo became the exclusive student housing operating partner of Visa Cash App Racing Bulls (“VCARB”) Formula One™ Team, providing students unparalleled access to unique opportunities and experiences worldwide.

This is a hands-on senior role for someone who can pitch the big idea and then film, edit, and ship it. We're looking for a self-starter with deep Gen Z and US student fluency, a strong creative instinct, and the confidence to lead campaigns, direct contractors, and partner across the business — especially during leasing season.

Requirements

Reporting to the Head of Social Media, here’s what you’ll be doing!

• Own US/Global social strategy end to end, from the idea bank to the content calendar to what actually goes live.
• Translate Yugo's brand voice into scroll-stopping, platform-native content across TikTok, Instagram, and emerging channels.
• Lead US campaigns and activations, including high-profile brand partnerships, from concept through to results.
• Work closely with the sales, leasing, and marketing specialist teams, particularly through leasing season, to align content with occupancy goals and local priorities.
• Create and deliver training and enablement for regional teams and marketing specialists, upskilling them on social best-practice, content creation, and brand voice.
• Direct and manage freelancers and contractors, keeping quality high and the voice consistent.
• Use data to steer: double down on what earns saves, shares, and engagement, and cut what doesn't.