Performance Marketing Specialist
Posted 7 Aug 2026
Advertised as “Performance Marketing Specialist - Lokal Jobs”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 1–2 yrs
- Management level
- Individual contributor
- Contract
- Full-time
No salary listed for this role.
Role: Performance Marketing Specialist
Work Location - Bangalore - Onsite
About Lokal:
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.
This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
To connect Tier-2/3+ India to the knowledge, opportunities, tools and experts they’ve always deserved.
We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (LokalMatrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, SahiJobs)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight + AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for.
This is the story new teammates walk into: a company that started as a WhatsApp group, became a family of focused apps, and kept one belief at the centre — access changes lives.
We ship fast. We learn fast. We build for Bharat.
We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.
Requirements
About the Role:
As a Performance Marketing Specialist, you'll own end-to-end paid acquisition and play a key role in driving user growth across Lokal's product ecosystem. You'll be responsible for scaling campaigns, improving marketing efficiency, and identifying new growth opportunities through experimentation and data-driven decision-making.