Demand Generation Operations Assistant

About Lengow

Lengow is the e-commerce automation platform empowering brands and retailers to grow across the digital shelf. With offices in Nantes, Paris and Barcelona, we operate in a multicultural environment and value clarity, ownership, and bias for action.

About the Role

We are looking for a Junior Demand Generation Assistant to join the Growth Marketing team and report to the Demand Generation Marketing Manager. In this role, you will support the day-to-day execution of our marketing activities: setting up campaigns, coordinating asset production, helping with event logistics, supporting partner initiatives, maintaining clean data in our tools, and assisting with basic reporting tasks. You will help ensure that our plans are executed accurately, on time, and following our internal processes.

Key Responsibilities

Campaign Operations & Automation

• Build and launch campaign components end-to-end:

• Webinars: set up Zoom events and registration flows.

• Landing pages & forms: create LPs and forms in HubSpot.

• Emails & sequences: create promotional, reminders, and follow-up emails, A/B tests, and schedule sends in HubSpot.

• Social posts: prepare/schedule LinkedIn posts.

• Produce visual assets in Canva (banners, social tiles, email headers) following brand guidelines.

• Maintain campaign checklists and calendars.

Content Creation and Localisation

• Help create marketing assets in English, and assist with their localisation into French, Spanish, and Italian (sales materials, website pages, etc.).
• Maintain and optimise our prospect nurturing programme: analyse HubSpot reports, suggest improvements, and update emails and content when needed.

Paid Advertising

• Optimise our Google, Microsoft, Chat GPT and LinkedIn ads campaigns, in coordination with our agency.

Event Marketing

• Coordinate with agencies on stand visuals and production timelines.
• Prepare internal event briefs (briefings, shifts, talking points, decks).
• Build promotional assets (email signatures, banners, social posts) and coordinate invite lists with the Revenue team.
• Post-event: upload leads to HubSpot, ensure correct naming, sources, and fields; trigger follow-up workflows and track BDR/Sales follow-through.

Partner Marketing

• Operationalise partner campaigns (media partners, co-webinars, content syndication): collect specs, deliver assets, coordinate approvals, and track go-live.