Creative Strategist

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Out client is an online coaching and digital business consulting company founded by Richard Yu, helping entrepreneurs and coaches scale their online businesses through high-ticket coaching and digital products. The company is looking for a highly creative, performance-driven Ads Creative Strategist to develop high-converting ad concepts, hooks, and angles for Meta ads, with a focus on scaling offers through cold traffic. This is a hands-on, creation-focused role centered on producing high volumes of winning ad creatives.

Responsibilities

• Create ad concepts, hooks and angles aligned to each offer
• Write complete ad copy for Meta, YouTube, Instagram Reels and any other paid channel we deploy
• Work with our editors and designers to turn your copy into ads that convert. If you can produce ads entirely yourself, better still
• Hold message-market consistency from ad through VSL, page and checkout
• Take an ad from copy through to finished asset: writing it, directing the actor or AI avatar, briefing the editors, and giving quality control feedback on what comes back
• Own the conversion narrative across the whole funnel
• Work with the Head of Marketing to iterate on performance data

Requirements

• A track record of ads that scaled a single offer past $1,000,000 a month in spend, roughly $30,000 to $40,000 a day. Meta preferred, strong results on other platforms welcome. By an offer we mean one product on a funnel sold from a landing page, with or without a VSL, with or without a sales team behind it
• Real direct-response experience across offers, VSLs and ads. Not brand work
• A record of inventing winning concepts, not only rewriting what already exists
• Strong grasp of cold traffic psychology, particularly on low-ticket offers
• Copy that is simple, clear, emotionally sharp and scalable
• A preference for deep work over meetings
• Scaled low-ticket offers is a plus
• Built faceless funnels is a plus
• Worked in information, education or subscription businesses in the business opportunity space is a plus

Benefits

• Salary $3,000-5,000 + Bonus
• Fully remote
• Real ownership over offers and messaging
• A high-performance team with a no-nonsense, get-it-done attitude
• A genuine path to a C-suite level partner position
• Travel with the executive team to two or three global retreats a year. Last year we did Dubai, Egypt, China and Puerto Rico. Optional, but a bonus if you like travel
• Remote with flexible hours. Deep, creative thinking is the primary function of this role, so we protect it
• Work that changes outcomes for beginners and nine-to-fivers trying to build something of their own