Creative Strategist

Before You Apply
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Candidates must be based in the United States and authorized to work without sponsorship. This role requires approximately 3–6 years of relevant experience in a demand generation industry and a portfolio demonstrating design ability and performance thinking.
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About RR Digital
RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence.

We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.

We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.
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About the Role**
We’re looking for a Creative Strategist who has experience in direct response design, strong design skills, and the ability to turn advertising data into creative decisions. You’ll guide creative strategy and produce paid media assets that motivate prospective clients to sign up for representation by our law firm clients, with a particular focus on Meta.
This role extends beyond graphic design. You’ll independently analyze performance, identify what to test next, and explain your recommendations. Working with media buyers, you’ll connect creative decisions to outcomes throughout the acquisition process.
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What You’ll Do**

• Develop creative strategies for demand generation and direct-response campaigns, translating audience insights and campaign data into concepts, messaging, and test plans.
• Independently analyze campaign, ad set, and ad performance in Meta Ads Manager to identify effective creative, fatigue, and opportunities for improvement.
• Create clear creative briefs, ad copy, hooks, and visual concepts, and design static ads and variations for testing.
• Plan structured tests of messaging, offers, formats, and calls to action. Use findings to recommend which concepts to develop, revise, or retire.
• Collaborate on video and motion concepts, including scripts and storyboards, and adapt creative for TikTok, YouTube, and other platforms as needed.
• Present actionable recommendations, explain the data behind them, and maintain a record of tests and learnings across campaigns.
• Use Claude and other AI tools to support research, ideation, copy development, and production while maintaining quality and accuracy.
• Review assets for spelling, clarity, appropriate tone, brand standards, and approved disclaimers before delivery.