Paid Ads Strategist

A Quick Note Before You Apply

Candidates must be based in the United States and authorized to work without sponsorship.

About RR Digital

RR Digital is a fast-growing digital marketing agency helping law firms grow through innovative marketing strategies, data-driven decision-making, and operational excellence.

We partner with ambitious law firms across the country to drive measurable business growth through paid media, SEO, web development, and marketing technology. Our team values ownership, continuous improvement, collaboration, and a results-first mindset.

We’re building a team of talented professionals who enjoy solving complex problems, moving quickly, and making a meaningful impact for our clients.

About the Role

As a Media Buyer, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns across Meta platforms, with opportunities to support additional channels such as Google Ads and other paid social platforms.

You’ll work closely with our Paid Advertising team to develop campaign concepts, identify target audiences, allocate budgets, monitor performance, and uncover optimization opportunities that drive results for our law firm clients.

This is a highly hands-on role for someone who enjoys diving into data, solving problems independently, and taking ownership of campaign success.

What You’ll Do

• Develop campaign plans based on client goals, target audiences, and budget allocations
• Build, launch, and manage paid advertising campaigns primarily across Meta platforms
• Monitor campaign performance daily and make data-driven optimization decisions
• Analyze key performance metrics including CPL, CPA, conversion rates, and lead quality
• Scale successful campaigns while maintaining efficiency and profitability
• Execute A/B testing strategies across audiences, creative, messaging, and landing page experiences
• Partner with Paid advertising team members to provide performance-based recommendations and insights
• Troubleshoot tracking, attribution, conversion, and pixel-related issues
• Maintain accurate campaign setup, budget management, and reporting processes
• Identify emerging trends, platform changes, and growth opportunities
• Present campaign performance insights and recommendations to internal stakeholders and clients
• Conduct independent research to uncover new opportunities, tactics, and best practices

Requirements