CVM and Marketing Analysis

Job Description

We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.

The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.

Key Responsibilities

• Decide which customer attributes and segments are worth building.

• Own the Telco use case library.

• Define what each customer segment means commercially and how its value is measured.

• Design and measure customer campaigns.

• Build and use customer segments in a real customer data or campaign environment.

• Own CVM use cases end to end, including:

• Churn

• Retention

• Dormancy

• Win-back

• Upsell

• Tariff migration

• Device upgrade

• Prove campaign impact through control design, uplift, and incrementality measurement.

• Work with engineering teams to specify customer attributes and segments.

• Work with a Customer Data Platform or campaign management platform.

Requirements

Requirements

• 7+ years of experience.

• Telco experience is mandatory.

• Experience in Telco CVM, customer base management, or marketing analytics.

• Hands-on experience in personally designing and measuring campaigns.

• Strong understanding of Telco commercial drivers, including:

• ARPU

• Churn economics

• Recharge behaviour

• Prepaid and postpaid mechanics

• Cross-sell into fixed and content

• Experience with customer segmentation in a real customer data or campaign environment.

• Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.

• Strong understanding of control design, uplift, and incrementality measurement.

• Strong SQL skills.

• Experience with a Customer Data Platform or campaign management platform is preferred.

• Experience working with engineering teams to specify customer attributes and segmen