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CVM and Marketing Analysis at SSC HR Solutions — BranchFactor

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CVM and Marketing Analysis

SSC HR Solutions · Cairo

Posted 21 Sep 2026

Advertised as “Senior CVM and Marketing Analysis (Banking Industry)”

BranchFactor Summary

The original posting with the fluff stripped out

Expected experience: 7+ yrs
Management level: Individual contributor
Employment: Remote

Compensation

No salary listed for this role.

Role speciality

BankingCustomer Value ManagementMarketing Analytics

Useful technologies

SQL

Original posting

Senior CVM & Marketing Analytics – Banking

7+ years of experience in Banking CVM, Customer Marketing, or Marketing Analytics.
Strong experience in customer segmentation, cross-sell modelling, campaign eligibility, uplift, and incrementality measurement.
Must have solid experience in the Banking industry.

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Experience in designing and measuring banking marketing campaigns end-to-end.

Strong understanding of banking commercial drivers, including:

Product holding & cross-sell

Deposit & balance growth

Lending & card propensity

New-to-bank acquisition

Experience owning CVM use cases such as:

Cross-sell

Card activation & usage

Balance growth

Silent attrition

Lifecycle & transaction triggers

Good understanding of marketing eligibility and regulatory requirements, including suitability, affordability, credit gating, and auditability.

Strong experience in control group design and incrementality measurement.

SQL knowledge is required.

Nice to have:

Islamic Banking experience

Customer Data Platform / Campaign Management Platform experience

Experience working with Engineering teams to define customer attributes and segments.

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Sourced from workable · original listing