SEO Manager

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Overall Purpose: We are seeking an SEO Manager to execute day-to-day SEO tactics and drive continuous improvement in our clients’ organic search performance. Reporting to the SEO Director, this person will be hands-on in conducting keyword research, optimizing website content, fixing technical SEO issues, and monitoring results to ensure steady growth in rankings and traffic. The SEO Manager will translate the overall strategy into actionable tasks – working closely with content creators and developers – and will play a key role in delivering on client KPIs for organic visibility. This role is ideal for a detail-oriented SEO specialist who can balance multiple projects and stay ahead of search algorithm changes in a dynamic agency environment.

KEY AREAS OF RESPONSIBILITY:

• Execute comprehensive SEO tasks for client websites on a daily basis. This includes conducting in-depth keyword research, optimizing on-page elements (titles, meta descriptions, headings, content) for target keywords, and improving internal linking to boost relevance and rankings .
• Perform regular technical SEO audits to identify and resolve issues that could impact crawlability or rankings – such as broken links, sitemap errors, indexing problems, site speed/performance issues, or mobile usability concerns. Coordinate with developers to implement technical fixes and enhancements
• Implement and manage off-page SEO efforts like link building and content outreach campaigns under the guidance of the SEO Director. Identify backlink opportunities, manage relationships for guest posts or partnerships, and monitor backlink profiles for quality and compliance
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Track keyword rankings, organic traffic trends, click-through rates, and conversion metrics. Prepare regular reports that detail progress, insights, and recommendations for each client
• Continuously refine SEO tactics based on data-driven insights: if certain keywords or pages are underperforming, adjust the strategy (update content, tweak keywords, improve page UX, etc.) to capitalize on opportunities. Use A/B testing or multivariate testing for SEO changes when applicable to measure impact