Partner Marketing Specialist
US$108,500 – US$173,500 / yr base salary
Posted 5 Aug 2026
Advertised as “Sr Partner Marketing Specialist”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
- Visa sponsorship
- Not offered
| Base salary | US$108,500 – US$173,500 / yr |
|---|
Field of studyBusiness Administration, Communications, Marketing
Study levelBachelor's
Nintendo of America
About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.
We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.
SUMMARY:
The Strategic Initiatives (SI) IP Team is dedicated to creating smiles through authentic experiences that invite everyone to engage with Nintendo characters and worlds. We act as one global team, stewarding the Nintendo brand and IP working in close partnership with our global teams and headquarters in Kyoto, Japan.
The Entertainment and Partner Experiences team in SI manages global IP partner marketing, retail strategy, merchandise programs, and cross-functional development and execution for licensed merchandise and global entertainment experiences from partners such as LEGO, Hasbro and NBCUniversal**.**
DESCRIPTION OF DUTIES
- Develop and execute consumer facing marketing programs and strategic partnerships programs across multiple business functions, driving collaboration, communication, and alignment among cross-functional stakeholders.
- Build and maintain partner relationships to drive brand value, alignment, and marketing execution in line with Nintendo standards through creative and logistical problem solving.
- Evaluate partnership opportunities and develop recommendations that support marketing and business strategies.
- Lead partner outreach, relationship development, and partnership discussions to identify and advance strategic opportunities.
- Manage partnership pipelines, prioritize initiatives, and oversee execution from concept through post program analysis.
- Develop and present to senior management business cases, project plans, and recommendations for leadership approval, considering brand impact and ROI.
- Develops partnership concepts and opportunities aligned with business and intellectual property strategies, and oversees creative asset development and approvals with internal teams and partners as assigned.