Decision Science Manager

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
   
• 200 Team Members
   
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

We are seeking a data-driven and strategic Manager, Decision Science to join our dynamic MissionOne Media team, a division of BarkleyOKRP. In this role, you will lead analytical initiatives to measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making. You will collaborate closely with internal teams, including media client experience, strategy and creative, as well as with clients to ensure data-driven strategies enhance advertising effectiveness.

Key Responsibilities

· Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.

· Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.

· Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.

· Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.

· Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.

· Forecast audience and campaign performance benchmarks to provide optimization diagnostics.

· Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling.

· Comfortable developing business relationships with AdTech partners to manage and source data.

· Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables.

· Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.

Desired Skills & Experience

· Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field

· Media/marketing experience strongly preferred

· Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.