Vice President, Decision Science

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
   
• 200 Team Members
   
• Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024

As Vice President, Decision Science, you will be a key member of the MissionOne Media leadership team, responsible for shaping and scaling the Analytics practice. You’ll help drive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team of data, analysts and reporting experts. This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation. 

Key Responsibilities: 

• Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps. 

• Holistic marketing performance reporting & dashboarding  

• Media measurement vendor evaluation, contracting & budget management  

• Cross-channel response analytics & media plan optimization  

• In-channel response attribution analytics & investment plan optimization  

• Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements  

• New Business Development support  

• Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making. 

• Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning. 

• Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution. 

• Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies. 

Qualifications: 

• 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization. 

• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships