Social Strategist

WPP is the trusted growth partner for the world’s leading brands. 

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. 
 
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
 
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. 
 
For more information, visit WPP.com.
 

The Role 

You are a hands-on strategist who can turn a brand problem into social work people would choose to spend time with. You find the audience behavior that matters, give social a clear job and build a plan the team can make. 

You own strategy workstreams across client brands, from always-on content to campaigns and creator work. You work with the Social Strategy Lead and with creative, account, media, production and analytics teams. You lead client conversations on your assignments and help junior strategists improve through direct feedback. 

You know the platforms from the inside, but you can also zoom out to the brand idea and the wider customer journey. You understand how organic content and paid social move people from discovery to action, and can explain why a plan should perform. 

What You Will Lead 

Social Strategy and Planning 

• Turn business and brand briefs into audience insight, a clear social role and useful creative briefs.
• Build always-on and campaign plans with distinct jobs for channels such as Instagram (Meta), TikTok, X, LINE and YouTube, where relevant.
• Give organic, paid, owned and earned work distinct roles across the funnel, with creators and communities where they serve the idea.
• Stay involved from strategy through content planning and production so the idea survives execution.