Longtail Associate

About Jumia:

Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.

In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

What you will be doing

• Lead the Incubation phase for all newly acquired sellers ensuring they reach their first sales within their first 30 days on the platform.
• Oversee the Long-tail segment, thousands of small-scale sellers using automated tools, mass communication (Email/SMS/WhatsApp), and scalable support systems.
• Manage a team of Incubation Associates and Longtail account managers, setting clear KPIs for seller activation and retention.
• Drive the adoption of Jumia growth tools (Sponsored Products, Jumia Express) specifically among smaller vendors to boost their visibility.
• Track New Seller Success Rate and Churn Rate using PowerBI and internal dashboards to identify bottlenecks in the seller journey.
• Improve the self-service capabilities of the platform to reduce the need for manual intervention for Longtail sellers

What we are looking for

• 4+ years of experience in e-commerce, operations management, or mass-market business development.
• Proven experience in managing large teams and high-volume operations where automation is key.
• Bachelor’s degree from a top-tier university.
• Analytical Rigor: Ability to manage large data sets in Excel and interpret PowerBI dashboards to drive strategy.
• A “Growth Mindset”: Passionate about empowering small businesses and leveraging technology to scale operations.
• Excellent communication skills in English; ability to simplify complex processes for non-technical sellers

Kindly make your application by 31st October 2026

Interview stages 

• HR meeting with the Talent Acquisition
• Technical meeting with hiring manager
• Final meeting with the functional manager

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