Sales Development Representative
US$65,000 – US$75,000 / yr base salary
Posted 21 Jan 2026
Advertised as “Sales Development Representative, Pro (Los Angeles)”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 1–2 yrs
- Management level
- Individual contributor
| Base salary | US$65,000 – US$75,000 / yr |
|---|
Study levelBachelor's
About Crexi
Commercial real estate is one of the largest asset classes on earth and one of the last to go digital. Deals still get done over email threads, PDFs, and relationships nobody can search for. Crexi is the exchange betting that doesn't have to be true anymore: we're building the platform where an entire industry finds, evaluates, and closes deals, and we're betting hard on AI to get there faster than anyone thought this industry could move. There's no playbook for turning a trillion-dollar, relationship-driven industry into a modern marketplace which means the people building it get to write it.
About This Role:
A Sales Development Representative (SDR), Pro Sales is responsible for generating a qualified pipeline of leads and opportunities for the Pro Sales Account Executive team. The role focuses on outbound prospecting, identifying and engaging commercial real estate brokers and owners who match Crexi’s ideal customer profile, and converting those initial touches into booked meetings and qualified opportunities that drive new paid subscription revenue.
What You’ll Do:
- Runs high-volume outbound prospecting — cold calls, emails, and social touches — to engage commercial real estate brokers and owners matching Crexi’s ideal customer profile.
- Books qualified meetings and introductory calls between prospective customers and Pro Sales Account Executives.
- Qualifies inbound and outbound leads, verifying fit and readiness before handing off to the AE team.
- Manages and maintains an accurate, up-to-date pipeline in Salesforce, ensuring all prospecting activity and outcomes are logged in real time.
- Uses Outreach and AI-assisted tools (email drafting, call prep, prospect research) to increase outbound volume and personalization.
- Maintains expert-level knowledge of Crexi’s Pro product value proposition and competitive landscape, and helps peers sharpen their messaging in team discussions and call reviews.
- Collaborates with the SDR team and SDR Manager to share market signals, refine messaging, and improve prospecting sequences.
- Shares customer and market feedback with internal teams to help refine Crexi’s go-to-market approach.
- Performs other duties as assigned.
Qualifications:
- Bachelor’s degree preferred, or equivalent experience in a sales or customer-facing organization.
- 1–2 years of experience in sales, lead generation, or a customer-facing role, with a track record of meeting or exceeding activity targets.
- Demonstrated cold-calling experience and comfort with high-volume outbound (required).
- Hands-on experience with Salesforce and a sales engagement platform (Outreach, Salesloft, or similar) preferred.