Associate Director, Paid Social
Posted 8 Oct 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 7+ yrs
- Management level
- People management
- Employment
- Hybrid
No salary listed for this role.
Associate Director, Paid Social
London, hybrid
_DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
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JOB PURPOSE
As Associate Director, Paid Social, you will serve as the strategic mastermind and operational anchor for our largest, enterprise-level account in London. You are a seasoned performance media leader who balances high-level strategic vision with deep technical expertise in performance social, measurement structures and paid social processes.
In this role, you will lead a dedicated team of Senior Managers and Managers, translating complex data and consumer journeys into high-yield, full-funnel paid social strategies. You will sit at the intersection of performance excellence, client leadership, and cross-channel growth - ensuring our client’s ‘family of apps’ stay ahead in a rapidly evolving, automated social landscape.
WHAT YOU’LL DO
Strategic Leadership & Channel Growth
- Drive Full-Funnel Strategy: Own the overarching paid social roadmap for a global client, aligning social budgets and tactics with overarching business priorities.
- Master Platform Mechanics: Direct performance strategy across Meta, TikTok, Pinterest, Snapchat, and YouTube. Champion platform automation (e.g., Meta Advantage+ Shopping Campaigns / ASC+) while maintaining strategic controls over best practices and creative messaging.
- Measurement & Incrementality: Lead advanced measurement frameworks in partnership with data teams, implementing multiple complex single-cell, multi-cell, child and nested studies.
- Integrated Growth & Upsell: Collaborate with internal US counterparts to identify holistic growth levers, drive strategic upsells - to ensure that we are delivering a cohesive multi-channel strategy globally.
Client Governance & Senior Stakeholder Management
- Trusted Strategic Advisor: Serve as the primary senior strategist for executive-level client stakeholders, translating complex performance data and algorithm shifts into clear, compelling narratives.
- Escalation Authority: Act as the ultimate escalation point across your client portfolio, proactively mitigating performance dips, resolving channel conflicts, and navigating complex operational challenges.