Social Media Manager
Posted 2 Sep 2026
Advertised as “Bauer: Social Media Manager”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5+ yrs
- Management level
- Individual contributor
- Employment
- Hybrid
No salary listed for this role.
Field of studyAdvertising, Communications, Marketing (or related)
Study levelBachelor's
TEAMMATES WANTED
Working at Bauer is like playing on a hockey team. We empower each other to be our best. Everyone on the team has an important role to play. You might be leading others or collaborating with teammates on a big project. Whatever your title, you are part of something bigger than yourself.
Founded in 1927, Bauer Hockey developed the first skate. Since then, our passion for the game, drive for innovation, and commitment to the hockey community have made us the most trusted brand in hockey.
Purpose & Core Values:
Our purpose at Bauer is to enrich life experiences through sports. We have the responsibility to cultivate the future of our brands. We are always “we” and never “I”. We love what we do. We believe anything is possible and work to be our best. We strive to always redefine the standard of excellence in all that we do.
Want to join our team as a Social Media Manager?
The Social Media Manager will lead the Bauer Hockey brand across owned social channels and will turn brand campaigns, product launches, and athlete moments into social strategies that build brand affinity, drive product demand, and support sell-through. This role leads the social content newsroom and owns the content calendar, collaborating closely with Brand, Content/Creative, eCommerce, and Athlete Relations teams. The ideal candidate has a deep understanding of hockey culture at every level, from NHL & PWHL to youth/recreation, and knows how to turn product and athlete stories into content that performs.
Essential Job Functions & Responsibilities:
- Own platform-specific publishing execution across Instagram, TikTok, X, YouTube/Shorts, and Facebook, including strategy, scheduling, posting, and day-to-day channel management, with a focus on audience growth, engagement, and brand consistency.
- Collaborate with creative team on Bauer's social brand voice through copy, including captions, community responses, and channel copy across all platforms.
- Lead the social content calendar and newsroom, including day-to-day planning and real-time response to trends, live moments, and fast-turnaround opportunistic content. Coordinate around product launches, athlete moments, and the hockey calendar (NHL & PWHL seasons, IIHF Worlds, NCAA Frozen Four, youth nationals, etc.), informing Creative and Marketing Operations early enough to streamline asset delivery.
- Work closely with Creative and Production teams to shape asset creation, flag platform specs, format needs, and content gaps before production rather than adapting after the fact.