GEO Manager
Posted 7 Sep 2026
Advertised as “Senior GEO Manager”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
- Employment
- Hybrid
No salary listed for this role.
The role and the team
As a Senior GEO Manager (all genders), you will own Lucanet's organic and AI search visibility strategy. This spans traditional search engines like Google and Bing, generative AI platforms like ChatGPT, Gemini, Perplexity, and Copilot, and emerging answer engine environments.
You will set the vision and roadmap for how Lucanet's brand, products, and expertise are found, cited, and represented as an authority in the financial performance management sector, and communicate that story clearly to the marketing team and senior leadership. You will sit within Marketing Operations and work cross-functionally with Content, Web Operations, and Product. We look for people who keep growing, take real ownership, and lift the people around them.
What you'll do
- Own Lucanet's SEO, GEO, AEO, and LLM optimization strategy, aligned to pipeline targets and the annual digital plan.
- Build a multi-year roadmap for organic and generative visibility, with clear milestones and success criteria.
- Connect visibility metrics to pipeline contribution and commercial outcomes.
- Oversee technical, on-page, semantic, and authority-building programs across Web, Product Marketing, and Content.
- Build a KPI framework spanning traditional SEO and AI visibility metrics, and own executive dashboards.
- Monitor Lucanet's brand representation across ChatGPT, Google AI Overviews, Perplexity, Copilot, and Gemini.
- Present quarterly strategic updates, adapting depth and framing for technical and executive audiences.
- Report into the Marketing Operations team, partnering closely with Content, Web Operations, and Product.
What you bring
You have:
- Led SEO strategy end to end for a B2B SaaS organization, from roadmap to hands-on execution.
- Current, hands-on knowledge of GEO and AEO, including how LLMs retrieve, rank, and cite content.
- Expert-level use of Semrush, Ahrefs, Screaming Frog, Google Search Console, and GA4.
- Built and owned dashboards and multi-touch attribution models that informed executive decisions.
- Presented search strategy and results to CMO-level or senior leadership audiences, in advanced English.
It's a plus if you also have:
- Hands-on experience with AI citation tools such as Profound, Otterly.ai, or Peec AI.
- Proficiency in HubSpot CMS and Marketing Hub, or experience with Adobe Experience Manager.
- German, French, or Spanish language skills.