Social Media Manager

Position Summary

Sightline Media Group (a leading publisher in defense, government, and technology news) and Sunset Publishing (a preeminent voice in Western lifestyle) are seeking a creative, strategic, and data-driven Social Media Manager to lead and elevate their combined social presence across all major platforms.

The ideal candidate possesses a strong understanding of the digital media landscape, a proven track record of building and engaging diverse online communities, and expertise in business and technology news. This role is crucial for executing a cohesive, multi-platform content strategy that drives brand awareness, audience growth, engagement, and loyalty for both distinct media brands.

Key Responsibilities

Strategy & Management

· Develop, implement, and maintain a comprehensive, cohesive social media strategy aligned with both Sightline Media Group’s and Sunset Publishing’s distinct editorial and business objectives.

· Manage and grow all official social media accounts across major platforms, including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels.

· Develop and maintain a robust content calendar to ensure consistent, timely, and strategic posting across all accounts.

· Manage paid social media campaigns, including audience targeting, execution, optimization, and budget stewardship, as needed.

Content Production & Distribution

· Source, produce, edit, and distribute compelling, platform-specific content—including text, images, short-form video, audiograms, and infographics—that translates complex topics (defense, technology, business) into accessible and engaging formats.

· Collaborate closely with editorial, video, marketing, and product teams to amplify priority stories, investigative projects, and company initiatives.

· Partner with Sightline’s sister media brands to co-create, coordinate, and cross-distribute content, maximizing reach and impact across multiple publisher networks.

Analytics & Community

· Track and analyze social media performance metrics to identify key trends, measure ROI, optimize content, and inform future strategic planning.

· Monitor social channels for breaking news, trending conversations, competitive activity, and audience feedback. Respond promptly and professionally to foster a healthy online community.

· Stay current on emerging social media trends, formats, tools, and best practices to ensure both brands remain at the forefront of digital innovation.

· Identify and engage with key opinion leaders, influencers, and industry analysts in the relevant business, defense, and technology sectors to expand credibility and audience reach.