Paid Media
Posted 13 Jul 2026
Advertised as “Mr D - Paid Media Lead”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5–7 yrs
- Management level
- People management
- Employment
- Hybrid
No salary listed for this role.
Field of studyComputer Science, Marketing, Mathematics, Statistics
Study levelBachelor's
Takealot.com, South Africa’s leading online retailer, is looking for a highly talented Paid Media Lead to join our team.
We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us!
Think you’ve been challenged before? Think again!
- Scale: Over 4 million happy shoppers shop online on takealot.com and 2.7 million on Mr D. Show them what you can do.
- Learn: We work with the best of the best. Work alongside leaders and upskill in record time.
- Grow: Expand your career in the fast-growing Takealot Group: Takealot.com and Mr D. We like to promote from within: Here's your chance.
Who’s who in the space
The position reports to the Head of Customer Growth.
Purpose of the role:
The Paid Media Lead will oversee and execute strategies designed to drive high-quality traffic to the app and increase orders placed through the app, including first-time buyers. Operating within a fast-paced on-demand delivery app environment that connects users to restaurants, grocery stores, retailers, and more, this role focuses on achieving measurable results tied directly to traffic, orders, revenue, and market share.
The ideal candidate will be data-driven, innovation-oriented, and skilled at managing large-scale paid media efforts across various channels, aligning all traffic generation initiatives with business goals.
Your mission, should you choose to accept it:
- Paid Media Strategy Development:
- Create and oversee a cohesive paid media strategy that aligns with the broader marketing and business objectives, focusing on both user acquisition and retention.
- App Traffic Growth:
- Drive initiatives to increase app traffic that translates into order placements, including targeting first-time buyers and reactivating lapsed users.
- Campaign Execution:
- Plan, execute, and optimize multi-channel paid acquisition campaigns across search, social, display, programmatic, and other platforms to drive revenue and order targets.
- Cost Efficiency Management: