Real-Time Culture & Insights Strategist

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About the Opportunity 

Monks is looking for a **Senior Real-Time Culture & Insights Strategist** to execute and optimize the detection and activation of cultural trends that inform strategies and campaigns in real time. Working closely with the Director, this role ensures insights are integrated swiftly into creative and media processes. 

Our ideal candidate is a proactive, agile strategist with a deep understanding of cultural dynamics, consumer behaviors, brand building, and digital platforms, capable of turning raw data into compelling creative direction and actionable strategic frameworks.

 In this role, you will:

• Territories, Cultures & Trend Detection: Continuously monitor platforms and media to identify emerging trends, subcultures, and real-time conversation opportunities.
• Social Strategy & Brand Building: Develop comprehensive social strategies and brand-building frameworks that align with long-term positioning and real-time cultural moments.
• Strategic Planning & Playbooks: Lead strategic planning processes and create actionable playbooks and guidelines that feed directly into creative ideation and campaign execution.
• Workshops & Facilitation: Plan and facilitate collaborative workshops with internal teams and clients to extract key insights, align goals, and foster creative alignment.
• Creative Approach & Ideation: Bring a strong creative strategy approach to bridge data, insights, and storytelling into high-impact visual and narrative concepts.
• Paid Media & Campaign Optimization: Collaborate on paid media strategy, analyzing cultural performance within active campaigns to recommend real-time optimizations for maximum engagement and ROI.
• Cross-Functional Collaboration: Partner closely with creative, data, media, and account teams to ensure contextual and strategic relevance across all touchpoints.

Nice to Have Skills: