Performance Marketing Specialist

We are seeking an experienced Senior Performance Marketing Specialist to lead the strategy, execution, quality, and performance of paid acquisition programs across search, social, video, programmatic, and emerging digital channels.

This is a highly hands on role for a performance marketer who understands the details behind successful campaigns and knows how to turn data into action. You will work closely with agency partners while maintaining direct ownership of campaign quality, paid search and social strategy, budget optimization, experimentation, and performance reporting.

The ideal candidate brings strong agency experience, deep SEM expertise, excellent analytical judgment, and an exceptionally high standard for execution. You know what strong performance marketing looks like, can quickly identify when something is not working, and are comfortable holding both internal and external partners accountable for results.

This role offers significant ownership of paid media strategy and the opportunity to influence growth across campaigns targeting highly technical and developer focused audiences.

What You Will Do

Performance Marketing Strategy

• Own paid search strategy across Google Ads, Microsoft Ads, SA360, and related SEM platforms

• Develop keyword architecture, match type strategies, bidding frameworks, audience strategies, and budget allocation plans

• Oversee paid social strategy across platforms including Meta, Reddit, X, TikTok, and emerging channels

• Manage campaign performance with a focus on CPA, ROAS, LTV to CAC efficiency, payback periods, and overall growth

• Identify opportunities to improve performance through targeting, creative, bidding, landing page, and channel optimization

Agency Management and Quality Assurance

• Serve as the primary day to day partner for external agencies managing paid search, paid social, video, and programmatic campaigns

• Establish priorities, expectations, optimization cadences, and service standards

• Review campaign builds, keyword lists, bid strategies, audience targeting, ad copy, tracking, tagging, and budget pacing before launch

• Conduct detailed quality reviews of creative assets to ensure they meet platform requirements and specifications

• Maintain consistent campaign naming conventions, taxonomy, UTM structures, documentation, and organizational standards

• Proactively identify performance gaps, execution issues, risks, and opportunities for improvement

• Hold agency partners accountable while maintaining productive and collaborative working relationships

Experimentation and Optimization