Growth Marketer

Role Summary

We’re looking for a highly analytical, performance-driven Growth Marketer to own paid acquisition execution and scaling across Meta, Google, and other assigned channels. In this role, you will manage high-volume ad spend, optimize acquisition funnels, and turn performance insights into actionable growth opportunities. You’ll partner closely with Growth, Creative, and CRO teams to improve customer acquisition efficiency, scale winning strategies, and drive measurable business impact.

This is an ideal role for someone who thrives in fast-paced direct response environments, loves testing and optimization, and combines strong platform expertise with a deep understanding of business performance.

Responsibilities

• Own day-to-day campaign management across Meta, Google, TikTok, and assigned acquisition channels.
• Execute daily optimizations including scaling, budget allocation, creative rotations, audience testing, and campaign structure improvements.
• Launch and manage structured creative testing initiatives across hooks, angles, offers, landing pages, and audience strategies.
• Conduct weekly performance analysis to identify trends, risks, inefficiencies, and scaling opportunities.
• Translate campaign and funnel insights into actionable recommendations for creative strategy, CRO, offers, and acquisition performance.
• Maintain high standards of account organization, QA, reporting accuracy, tracking, and operational documentation.
• Stay ahead of platform updates, algorithm changes, and paid media best practices to continuously improve execution quality.

What Success Looks Like

• You consistently scale paid acquisition while maintaining efficiency and profitability targets.
• You proactively identify performance opportunities and problems before they become major issues.
• Your reporting and analysis lead to stronger creative decisions, improved funnel performance, and better business outcomes.
• Campaign execution is highly organized, detail-oriented, and follows disciplined operational processes.

Who You Are:

• You take ownership and accountability for results.
• You move fast, adapt quickly, and make strong decisions with imperfect information.
• You are highly analytical and enjoy connecting performance data to business outcomes.
• You have exceptional attention to detail and maintain high operational standards.
• You enjoy testing, experimentation, and continuously improving performance systems.