Marketing Manager

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

As the Marketing Manager for Germany at OpenTable, you will define and execute our B2C and B2B growth strategy in Germany, with additional support across Austria and Switzerland. You will play a pivotal role in driving brand awareness and customer acquisition through a highly localized approach. Serving as the primary voice for the German market, you will partner with global channel owners to ensure a unified, high-performing marketing strategy. Your efforts will directly empower hospitality businesses to thrive while connecting diners with exceptional culinary experiences.

Responsibilities

• Partner with regional marketing leadership and global channel owners to define and execute the B2C and B2B brand and performance marketing strategy for the region.
• Manage the full lifecycle of localized consumer content and campaigns, including organic social strategy, influencer programs, local media productions, local partnerships, and paid media campaigns to drive customer acquisition and engagement.
• Direct cross-channel marketing efforts with channel owners in areas like SEO, Email and Performance Marketing to ensure a unified, high-performing strategy. 
• Drive targeted business-to-business initiatives, events, and local partnerships to expand market presence and strengthen the company's position in the regional hospitality sector.
• Establish testing strategies and leverage quantitative and qualitative data to track campaign performance, optimize tactics, and inform recommendations for internal stakeholders.
• Act as the key collaborator for the German market across sales, account management, public relations, and external agencies to ensure all deliverables meet brand guidelines and quality standards.

Minimum Qualifications

• 7+ years of hands-on experience in brand, content, or digital marketing.
• Native-level in German and business-proficient English to work effectively within an international team.