Growth Associate

About InstaLILY

InstaLILY is an AI products and infrastructure company that puts execution at the frontier of enterprise AI. That work begins with Lily™, the world's first AI Forward Deployed Engineer, which learns how a business works, builds the software it needs, and goes live in days. It does not leave when the work ships; it stays and keeps the software working as the business changes. Lily runs wherever the work happens, in the cloud, on-premise, or at the edge, through InstaLILY's Small Data Center, built with NVIDIA technology. Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. Headquartered in New York, with offices in San Francisco, London, and Toronto, InstaLILY serves leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries. Learn more at https://instalily.ai/.

The Traction

Revenue grew 5x over the past year, and Lily has driven over $200M in new annual sales for a single customer. We serve some of the largest operators in our industries, including SRS Distribution (part of The Home Depot family), United Rentals, and Henry Schein, and we work closely with the Google DeepMind and NVIDIA ecosystems.

How We Work

We work in small teams with real ownership: clear problems, direct access to the customers whose work you're changing, and room to ship. Your code runs in live production systems inside billion-dollar operations, so you see your impact directly. People who do well here want that proximity to the work. We're growing fast, and the people who join now shape what this company becomes. Everything runs on three principles: Customers, Culture, and Code.

The Role

● Integrated Marketing Strategy: Develop and own the quarterly marketing roadmap. You will
align content themes, event presence, and product launches into a unified strategy that drives top-
of-funnel awareness and supports the GTM team’s revenue goals.
● Executive Voice Strategy: Report to the Chief of Staff to drive daily high-signal content for the
CEO’s LinkedIn and the company page. You will ghostwrite and strategize 2x weekly posts for
the VP of Finance and COO, ensuring a distinct yet cohesive brand voice.
● Omni-Channel Pipeline Management: Architect and run multi-platform content pipelines across LinkedIn, Instagram, X, Reddit, and company newsletters. ● Strategic Event Production: Take the lead on "InstaLily in the Wild" This includes project managing our presence at industry conferences (e.g., Manifest, CSCMP), organizing NYCbased AI community mixers, and coordinating executive speaking engagements. ● Product & GTM Campaigns: Develop social campaigns that translate technical AI roadmaps and "InstaWorker" demos into narrative-driven content that resonates with enterprise buyers and talent alike. ● Cross-Functional Project Management: Act as the central node between Product, Engineering, and GTM teams to gather insights and "proof of work" for content. You will manage the production calendar for visuals, carousels, and short-form video (Reels/Threads). ● Market Intelligence: Deep-dive into AI and supply chain trends to ensure our storytelling remains insight-driven and ahead of the curve. ● Community Architecture: Beyond "engagement" you will proactively build a community around InstaLily, sparking high-level conversations with industry influencers and partners. ● Analytics & Optimization: Track full-funnel analytics to understand how brand awareness converts into tangible GTM leads and talent interest.