Personalization & Analytics Engineer
Posted 23 Sep 2026
Advertised as “Senior Personalization & Analytics Engineer (Must: Adobe Target / Web Tagging / Adobe CJA)”
BranchFactor Summary
The original posting with the fluff stripped out
- Management level
- Individual contributor
No salary listed for this role.
Santex is a global Certified B technology company as well as one of North America's fastest-growing companies, according to the Inc. 5000. It’s present in 18 countries and over 100 cities, and headquartered in Argentina with offices in the United States, Mexico, and Peru.
Its two service lines — AI Tech Consulting and AI-Optimized Engineering — help organizations comprehensively adopt technology, expand their capabilities, and improve business outcomes at scale.
The same approach defines its culture: Santex has 80.4% employee engagement (global average: 21%), 8% annual turnover (tech sector: 20–25%), 9,369 training hours invested in 2025 — more than double the global average —, and a 26.5% year-over-year reduction in carbon footprint, achieving carbon neutrality through offsetting.
Santex. A company with purpose and judgment. Yes, it's possible.
We are an Equal Opportunity Employer and are committed to fostering an inclusive and diverse workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment without regard to any of these factors. We strongly encourage candidates from all backgrounds to apply.
About the role
We’re looking for a Mid-Senior/Senior Personalization & Analytics Engineer to support our Adobe Target and Adobe Customer Journey Analytics (CJA) implementations. This is a run-and-maintain engagement on a mature platform, working closely with Product, Marketing, CRM, and Analytics teams on personalization, experimentation, and measurement.
Responsibilities
Adobe Target
● Partner with Product, Marketing, and CRM to define personalization/experimentation requirements and technical solutions.
● Own Target technical design across Web/App: mbox/decision scopes, profile parameters, attributes, SDK integration.
● Configure and support Target activities, audiences, experiences, offers, and personalization use cases.
● Support AEP/RTCDP audience activation into Target and validate audience qualification/personalization delivery.
● Provide implementation guidance to Web/App teams and perform lower-environment/production validation.
● Support A/B testing and experimentation: technical setup, success metrics, QA, and reporting integration.
● Provide BAU/production support and troubleshooting for Target delivery, SDK, audience, and personalization issues.
● Maintain Target governance, naming standards, environments/properties, documentation, and implementation standards.
● Evaluate, POC, and recommend new Target personalization/AI/experimentation capabilities.
● Provide ongoing enablement and best-practice guidance to Product, Marketing, CRM, and Analytics teams.