Department: Media Activation, Social

Role: Social Media Manager

Location: United States-Remote

Job Description 

The Social Media Manager is a hybrid strategy and execution role supporting the development, activation, optimization, analysis, and reporting of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and Reddit. Reporting into the Senior Director of Social, this role partners closely with cross-functional teams to ensure paid social efforts align with each client's marketing strategy and business objectives, moving fluidly between planning and execution based on day-to-day business demands. This is a highly analytical position: the Social Media Manager works with large volumes of media data, identifies what is driving performance, and translates those findings into clear, actionable recommendations. This role requires working during U.S. East Coast business hours.

Key Responsibilities

Strategy & Planning

• Support the development and implementation of paid social strategies that achieve client business goals across awareness, traffic, engagement, and conversion/lead generation.
• Contribute to the translation of client objectives into actionable media plans, including platform mix, audience research and segmentation, budget allocation, flighting, and measurement frameworks.
• Assist in building and maintaining campaign budgets, helping ensure efficient allocation of resources and maximizing return on investment (ROI).

Campaign Execution & Optimization

• Assist with the build, launch, and day-to-day management of paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, and Reddit, including targeting, audience implementation, budgets, bidding strategies, and creative assignments.
• Support campaign launches and conduct pre- and post-launch quality assurance reviews, validating pixels, UTMs, conversion tracking, and reporting frameworks to ensure measurement accuracy.
• Help monitor pacing, delivery, and key performance indicators, surfacing optimization opportunities across audiences, bids, budgets, creative, and targeting and implementing changes as directed.
• Help design and execute A/B and test-and-learn initiatives, flexing across planning and execution needs and stepping in wherever additional support is needed.

Data Analysis, Measurement & Reporting

• Analyze large volumes of media data across platforms, third-party audience partners, and analytics tools to identify trends, performance drivers, and optimization opportunities.
• Structure, reconcile, and QA data from platform exports, reporting dashboards, and web analytics, ensuring accuracy and data integrity.