Associate Director, CRM Analytics
Posted 17 Sep 2026
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 5–7 yrs
- Management level
- People management
- Employment
- Hybrid
No salary listed for this role.
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
This role is responsible for the measurement, reporting, and audience strategy of a Salesforce-powered CRM ecosystem, spanning lifecycle marketing programs across acquisition, retention, loyalty, off-lease, in-market owner, and vehicle-launch communications. The role also supports broader customer experience measurement initiatives across CRM and digital touchpoints, partnering with BI, media, CRM, and client teams to translate CRM performance data into insights and recommendations that inform campaign optimization and audience decisions.
The ideal candidate combines Salesforce Marketing Cloud reporting and analysis experience with strong statistical and testing capabilities, an understanding of digital measurement and customer journey analytics, and can present findings to senior client stakeholders in the language of business decisions.
CRM Measurement & Reporting
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Own measurement and reporting for Mazda's CRM program across email and push channels.
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Maintain the CRM measurement framework, including KPIs, customer journey stages, and attribution methodology, in alignment with agency and client stakeholder teams.