Analyst

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.  To learn more, go to www.zetaglobal.com.

THE ROLE

Zeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to Serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.

• Partner with clients to understand business challenges.
• Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives.
• Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives.
• Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics.
• Pull and synthesize audience insights reports.
• Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform.
• Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness.
• Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities.
• Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels.
• Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns.