Director, Social Growth

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

We're hiring a Director, Social Growth to own the flywheel connecting creator and organic content to paid amplification for Fanatics Sports & Casino. This role manages the creator program, the clipping/production pipeline that turns long-form and creator content into distributable short-form assets, and the boosting layer that scales what's working, backed by a measurement practice tight enough to prove the flywheel is actually working.

What You'll Own

Social Growth Flywheel (Paid + Organic)

• Own the end-to-end flywheel: organic and creator content performance feeds boosting decisions, and boosting data feeds back into what gets produced next
• Run boosting across owned, creator, and aggregate accounts, prioritizing spend against content already showing organic traction
• Set and manage the paid boosting budget, forecasting spend against content calendar and moment-driven opportunities

Clipping & UGC Production

• Own production of clipped and UGC-style creative: sourcing, cutting, and packaging long-form and creator content into distributable short-form assets
• Set the clipping pipeline and production standards (turnaround time, format specs) to keep pace with real-time content opportunities
• Own UGC creative production end to end: briefs, sourcing, and quality standards for user-generated and creator-style content

Managing creator agency relationships

• Own the creator roster architecture across different tiers, mapped to Fanatics Sports & Casino and Fanatics App brand mandates
• Set the threshold and criteria for which creator and clipped content qualifies for paid amplification support

Measurement & Analytics

• Own the measurement practice for the full flywheel: reach, non-follower reach, engagement, share of voice, and CPM efficiency against benchmark, reported with rigor, not just directionally
• Build and maintain a clean, defensible read connecting flywheel activity (clipping, boosting, creator content) to unaided awareness and brand favorability lift
• Report media efficiency in CPM terms against category benchmarks and bring the same rigor to clipping and UGC output (volume, velocity, and performance by format)

Team Leadership & Cross-Functional Coordination

• Manage the Senior Manager, Content Amplification as a direct report, setting quarterly flywheel priorities
• Partner with Programming on which moments warrant proactive clipping, boosting, or creator activation
• Coordinate with Platform Strategy and Content Lead to keep flywheel output aligned with platform-specific formats and brand voice

What You'll Bring

• 8-10 years across creator/influencer marketing, paid social, or performance-driven content growth, ideally in sports, betting, gaming, or a comparably fast-moving category
• Direct experience running a paid + organic growth flywheel: knowing when to boost, what to clip, and how to read the data connecting the two
• Fluency in measurement and analytics: comfortable owning a scoreboard (reach, engagement, CPM, share of voice) and defending it to both creative and commercial stakeholders
• Experience managing UGC or clipped content production, including sourcing, format standards, and turnaround expectations
• Direct experience negotiating creator/talent contracts, usage rights, and exclusivity terms
• Direct people management experience

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range$166,000—$230,000 USD

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