Digital Marketing Team Lead

Company Description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

Job Description

The client brand manager is a team lead that is ultimately responsible for the success of a client’s engagement within Forthea. They will lead a team of specialists across all marketing channels. Team Leads have all the Star Qualities of a Digital Specialist, but work more autonomously – reporting directly to the VP of Operations.  The Team Leads are expected to function at a highly efficient level and to maintain a significant mid-level client relationship.

Key Areas of Responsibility:

• Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
• Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
• Strong relationships with search/online community vendors for optimal service and results
• Contribute to new business pitches
• Develop, motivate and train Junior Specialists and Digital Specialists
• Client account management and up-selling of services where applicable
• Project management of all digital initiatives as they relate to the client

Day to Day Responsibilities:

• Ensure team members schedule and lead pre-kickoff meetings
• Assist with the scheduling and leading client kickoff meetings
• Recap kickoff meetings and send to client and internal team
• Ensure team has requested client logins and necessary content and enter info into NetSuite
• Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
• Monitor time for setup tasks to ensure it is within the allocated budget
• Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval