Marketing Data & Automation Analyst

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is a fast-growing direct-to-consumer (DTC) health & wellness gummy supplement brand, offering products designed to support everyday health and wellness, including Hair, Skin & Nails, Apple Cider Vinegar, and Immune Support gummies.

Role Overview:
We are looking for a Marketing Data & Automation Analyst to help turn paid media data into actionable insights and build smarter, more efficient marketing workflows.

Key Responsibilities:

• Analyze paid media and advertising performance data to identify trends, opportunities, and areas for improvement.
• Interpret campaign data and translate complex outputs into clear, actionable insights.
• Build, maintain, and improve automated marketing and data workflows.
• Use tools such as Make.com, Claude, and AI-powered marketing/ad platforms to automate analysis and operational processes.
• Connect and organize data from different marketing sources to improve reporting and decision-making.
• Identify patterns, anomalies, and performance changes across paid media campaigns.
• Support the media buying team with data-driven analysis and recommendations.
• Develop AI-assisted processes for recurring analysis, reporting, and marketing operations.
• Continuously evaluate new AI, automation, and data tools that can improve the team's workflows.
• Work in an evolving environment where processes and technologies are continuously changing.

Requirements

• Background in engineering, software development, coding, automation, data analytics, or a closely related technical field.
• Experience using Claude, ChatGPT, Cursor, or other AI-assisted tools for analytical or operational workflows.
• Experience in DTC, e-commerce, performance marketing, or consumer brands.
• Experience working with or interpreting marketing, advertising, or paid media data.
• Ability to understand large or complex datasets and identify meaningful trends.
• Comfortable using AI tools and automation platforms.
• Strong problem-solving and critical-thinking abilities.
• Ability to work independently and adapt to changing tools, systems, and workflows.