Demand Generation Manager
US$130,000 – US$150,000 / yr base salary
Posted 7 Aug 2026
Advertised as “Senior Manager, Demand Generation”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 6–10 yrs
- Management level
- Individual contributor
- Employment
- Remote
| Base salary | US$130,000 – US$150,000 / yr |
|---|
About Vibes
Vibes is reinventing the messaging ecosystem. You probably get dozens of brand communications every day — most of them aren't interesting, don't make you love the brand more, or improve the service you receive. That's about to change. RCS is an exciting new messaging channel that delivers the richness of an app through the ubiquity of your phone's native messaging — no download required.
Vibes has been shaping mobile engagement since the advent of text messaging, routing billions of messages per month and guiding innovation across the industry. We hold one of only four coveted Tier-1 DCA spots for RCS — which means we're not just watching this shift happen, we're driving it. If you want to be part of a team building the next era of brand-to-consumer communication, this is the place.
To learn more, visit www.vibes.com.
About the Role
This is a high-ownership, high-visibility role for a Demand Gen practitioner who wants to lead the practice for a growth stage SaaS company. Reporting directly to the VP of Marketing, you'll own strategy and execution end-to-end — from campaign architecture and pipeline targets to day-to-day program delivery. This person will be an individual contributor with autonomy to create the strategy and drive results, a direct line to senior leadership, and the opportunity to build something that matters at a company on the edge of a major market shift.
We're looking for someone who's been a standout executor and is ready to take on a larger role — someone who wants to own outcomes, not just tasks. You'll shape how Vibes goes to market, influence pipeline directly, and contribute to an exciting growth story.
This is a remote position based in the United States reporting to our Vice President of Marketing.
What You'll Own
Strategy & Pipeline
- Own quarterly and annual MQL and pipeline targets — and drive the strategy to hit them
- Lead target account selection and ABM program design in close partnership with sales and marketing teammates
- Maintain a continuous focus on improving pipeline conversion metrics, qualified lead volume, and account targeting effectiveness
- Track and report on program performance, making data-driven recommendations to the VP of Marketing and broader leadership team
- Stay current on Demand Gen trends in an AI-first, agent-led world and translate insights into actionable adjustments for Vibes
Campaign Execution
- Serve as the hands-on owner of marketing campaign execution across paid advertising (Google, LinkedIn), email, SEO/SEM, webinars, and content syndication