Performance Strategist

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About Performance Strategy Team:

As Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow Liftoff customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools and hence we support implementation, optimisation and analytics as well as product and process developments.

Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world performance = revenue. We do that by continually balancing a diverse set of responsibilities and collaboration with various teams across the org which the table below highlights.

Responsibilities:

• Serve as an internal point of contact for key clients - managing & optimizing for performance, collaborating with account teams and escalating niche issues internally
• Be an expert in our platform and work closely with the revenue team to formulate campaign optimization strategies to meet customers' needs
• Assist sales teams in onboarding new customers, including ensuring all pre-launch requirements are met.
• Work across both existing and new business customers to ensure overall account success regardless of lifecycle stage. 
• Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
• Play an active role in various cross-functional projects including experimentation and product releases. 
• Be proactive with knowledge sharing - provide regular updates in internal team meetings
• Comfortably operate across the company matrix and lead communication with technical and non-technical teams  
• Identify & analyze performance trends and potential issues 
• Optimize campaigns for post-install goals using proprietary tools and dashboards and make recommendations to client-facing team
• Identify, triage and escalate issues to management and internal teams
• Critically assess team processes, develop best practices, and drive improvements
• Help with training and mentorship of new and junior team members
• Design, run and report on A/B tests aimed at improving campaign performance. 
• Create dashboards & data visualizations to enable quick troubleshooting and enable deeper performance investigations. 

Requirements: 

• 2-4 years campaign optimization, BI, or analytical experience  
• The ability to draw insights from data
• Strong organizational skills
• A proactive and outcome-driven approach
• The ability to communicate clearly and concisely with technical and non-technical teams
• A strategic mindset
• A passion for product and process improvement

Travel Expectations:

We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation:

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.

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Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.