CRM Analyst

The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels. 

This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations. 

This position starts at $85,000 commensurate of experience. 

What You’ll Do:

• Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
• Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
• Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
• Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
• Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
• Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
• Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
• Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
• Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
• Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
• Promotional calendar delivered on time and aligned to approved business priorities 
• Promotional Email’s engagement and revenue results 
• Improvement in conversion, revenue, engagement, and incremental performance 
• Strong test velocity and documented, actionable learnings 
• Clear campaign requirements that reduce rework and late changes 
• Effective management of contact cadence and customer experience 
• Emails sent on time and QA’d 

What We’re Looking For: 

• Bachelor’s degree in marketing, business, or related field required