Brand Manager
Posted 14 Sep 2026
Advertised as “Sr. Brand Manager, Innovation”
BranchFactor Summary
The original posting with the fluff stripped out
- Expected experience
- 6–9 yrs
- Management level
- People management
- Employment
- Remote
No salary listed for this role.
Field of studyBusiness, Marketing (or related)
Study levelBachelor's
CertificationsMaster of Business Administration
Location - Remote or On-Site
Salary - 159K - 179K
Position Summary
Nordic Naturals is the premium leader in the Omega-3 supplement category, committed to delivering the world’s safest, most effective nutrients essential to health. The Senior Manager of Brand Management, Innovation owns the commercialization highway and 36-month growth expansion pipeline for Nordic Naturals. Reporting to the Director of Innovation & Insights, this role serves as the commercial lead for translating consumer insights, white-space market opportunities, and breakthrough technology platforms into scalable, market-ready products.
This Sr. Brand Manager, Innovation role manages early-stage product development through concept testing, stage-gate governance, product-market fit validation, and initial commercial launch across omni-channel environments (Retail, DTC, Amazon, Practitioner). The Senior Manager supervises Associate Brand Manager(s) and partners cross-functionally with R&D/Product Development, Consumer Insights, Operations/Co-Man, Regulatory, and Sales to build differentiated, consumer-first platforms that expand the brand beyond core categories.
Reasonable Accommodations Statement
To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.
Key Responsibilities
- Innovation Strategy & Pipeline Commercialization: Lead the commercial development of Nordic Naturals’ 36-month innovation pipeline, converting consumer insights and macro wellness trends into scalable brand extensions and multi-platform launches.
- Stage-Gate Process Governance: Serve as the brand lead through the cross-functional stage-gate innovation process, owning gate submission readiness, business case development, financial hurdles, pricing strategy, and launch timelines in partnership with the Innovation PMO.
- Product Positioning & Concept Testing: Develop compelling product concepts, consumer-facing value propositions, claims strategy, and packaging briefs; partner with Consumer Insights to execute quantitative/qualitative concept testing, volumetric modeling, and pricing studies.
- Cross-Functional Project Leadership: Partner closely with Product Development/R&D, Co-Manufacturing, Operations, Regulatory, and Sales to take concepts from benchtop prototyping to commercial scale and shelf placement.