Creative Strategist

Who We Are (Mode.Inc)

Mode is a fast-growing technology company building businesses at the intersection of AI, data, mobile apps, and digital experiences. Our portfolio of mobile apps and digital products reaches 100M+ monthly active users across a global audience. We continue to accelerate growth through product innovation, strategic acquisitions, and emerging business opportunities.

Mode was recognized by Deloitte as the #1 fastest-growing software company in North America on the 2023 Technology Fast 500. Today, we are building our next phase of growth, including expanding Mode's AI and data business and developing direct relationships with companies that can benefit from the data and capabilities we have built.

Our Team and Culture Drive Our Success

Our team is the heart of our culture.  We value innovation, collaboration, and curiosity, with a passion for getting things done.  We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.  We are driven and hard-working but also committed to having fun along the way.  We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

You can read more about our team and how we work here.

The Role

We're looking for a mid-senior UA Creative Strategist to help scale creative production for a fast-growing portfolio of consumer apps spanning rewarded/earn, utility, and viral/social categories. You'll partner closely with our Ad Creative Lead, on creative vision and brand, and with our UA Managers, to translate performance data and growth priorities into concepts, briefs, and scripts. You'll own creative strategy for a dedicated vertical of the portfolio (Rewarded / Earn Apps), working alongside our other Strategists/Designers, and distill your concepts into briefs that a production team of in-house producers and contractors can execute at scale. This is a mid-senior individual contributor role reporting to the Director of UA & Growth, with day-to-day creative direction from our Ad Creative Lead.

Who You Are and What You'll Do

• Own creative strategy for a dedicated app vertical (Rewarded / Earn Apps), developing concepts, briefs, and scripts that translate performance data and growth priorities into testable creative
• Partner with our Ad Creative Lead on overall creative vision, brand consistency, and team brainstorms, while driving vertical-specific execution 
• Write briefs and scripts that scale — targeting 15-20 net-new concepts per week with 4-5 variations each, handed off to our producer/editor team and contractor network for execution
• Collaborate directly with UA Managers on your vertical to understand performance data, iterate on what's working, and prioritize the next round of concepts
• Provide creative direction and quality feedback to producers/editors and contractors to keep output on-brief and on-brand
• Use AI creative tools to accelerate concepting, scripting, and asset iteration, and help define workflows that let the team punch above its headcount
• Track creative performance in partnership with UA Managers and analytics, feeding wins and learnings back into the brief process

What You Bring to the Team

• 2-5 years of experience in creative strategy, performance creative, or UA-focused creative direction for a consumer app or mobile-first product
• Proven ability to write briefs and scripts that convert into high-performing paid social/video ad creative, ideally at real scale (dozens of concepts/variations per week)
• Comfortable working across a verticalized portfolio and building deep familiarity with a specific app category (e.g., rewarded/earn, gaming or utility apps)
• AI-Native. Comfortable using AI tools (e.g. Claude Code, video generation, scripting, or editing copilots such as Higgsfield or comparable) to speed up concepting and production, not just as a novelty
• Experience closely directing a distributed production team — in-house producers, freelance editors, or contractor networks
• Data-informed, comfortable using performance data (CTR, hook rate, CPI/CPA/ROAS) to prioritize and refine creative direction, even without owning the analytics directly
• Strong communicator who can translate brand vision and performance goals into clear, executable briefs
• Experience hiring and managing UGC/content creators to produce content for Ad Creative

Personal Attributes

• Creative: A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience.
• Efficient: Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines.
• Adaptable: Comfortable working in a fast-paced, remote, and iterative environment.
• Analytical: Passion for turning data into insight and insight into growth.
• Collaborative: Energized by working with creative, product, and data teams.
• Alignment with our core values:
  • ​​Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
  • Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact.  You take initiative, roll up your sleeves, and get things done.
  • Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
  • Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better.  You're a lifelong learner with a thirst for knowledge and a constant desire to improve.
  • Thorough: Your work is thoughtful, impactful, timely, accurate, and complete.  You pay attention to detail, are meticulous, and ensure quality work and compliance.

This role requires a deep understanding of performance creative and production-at-scale to keep pace with a fast-growing, verticalized app portfolio.

We Believe in the Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first, global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members. 
• Participation in the Company's equity plan (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic, passionate, and results-driven people.
• Celebrate team members' personal and work milestones.
• Remote social activities, including virtual coffee buddies. 
• Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).

If we just described you and your perfect role, we'd love to talk with you.  We have a lot to accomplish this year and look forward to making headway and creating success together!

Mode.Inc does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.