Creative Copywriting Lead

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

As a Creative Copywriting Senior Associate, you’ll be part of a creative team that cares deeply about craft—writers, designers, producers, and creative leads who like pushing ideas further while keeping the work grounded in what the audience actually feels and needs. You’ll partner closely with creative leadership to shape concepts, refine language, and bring strong copy to life across different formats and channels.

You’ll also collaborate with strategy and account teammates who help clarify the “why” behind the work—audience insight, brand goals, and the role each message plays in a bigger campaign. At times, you’ll work directly with clients, presenting copy directions, explaining your thinking, and helping teams land on language that feels true to the brand and clear to the customer.

What You Will Be Doing

• Write original, engaging copy across a range of projects—campaigns, brand storytelling, product and service messaging, and content systems.
• Adapt your voice quickly and thoughtfully, capturing the tone and personality of multiple brands without losing clarity or consistency.
• Take briefs from early concept to polished execution, exploring different angles and elevating ideas through strong language and structure.
• Present copy and creative concepts with confidence, explaining how the work supports both the creative vision and the business goal.
• Bring sharp attention to detail—tight edits, clean grammar, and wording that feels intentional in every headline, CTA, and long-form line.
• Spot content opportunities by paying attention to audience behavior, customer needs, and cultural moments that can make messaging feel more relevant.
• Stay current on trends in advertising, design, and culture, using what you learn to strengthen the work (not distract from it).
• Use available tools—including AI where helpful—to speed up exploration, sharpen drafts, and streamline workflows while keeping the final voice human and brand-true.

What You Will Bring

• 3+ years of experience in copywriting, ideally in an agency or high-growth brand environment
• Strong writing fundamentals and a clear point of view—your work is polished, purposeful, and easy to understand.
• Experience creating copy for integrated campaigns and performance channels.
• Proficiency in writing for digital platforms, especially paid social, video, and web.
• Range: you can shift tone, voice, and format depending on the brand, the channel, and the audience.
• Conceptual strength: you can generate ideas, not just lines—and you enjoy pushing beyond the first draft.
• Confidence presenting your work and taking feedback well, with the ability to improve copy without losing the original intent.
• A good instinct for what makes messaging effective, and curiosity about how creative connects to real customer action.
• Organization and follow-through: you manage revisions, deadlines, and details without the work feeling rushed.
• Comfort using modern tools to work efficiently, with good judgment about when AI helps and when it does not.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programmes, mentorship opportunities, and career advancement support.
• Generous Annual Leave: Benefit from our substantial holiday allowance pto recharge and spend time with loved ones.
• Parental Leave: We provide parental leave to support your family during important life events.
• Pension Plan: Plan for your future with up to a competitive 5% contribution match.
• Healthcare: Our Cash Benefit Health Plan ensures coverage for everyday medical expenses and routine care.
• Lifestyle Spending Account: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Spending Account: Receive company-subsidised support for your travel to the office, making your commute more convenient and affordable.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local community
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s focused on outcomes not outputs. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.