Content Specialist

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What does the team work on?

Roku’s Content team is responsible for driving the strategy, execution and continued management of licensed and original content and content partnerships for The Roku Channel across the US and international territories including Brazil, Canada, Mexico and the UK and the recently launched subscription streaming service Howdy. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI). 

What is the role?

We’re seeking a Content Specialist Associate to help shape and execute on Roku’s content scheduling, planning and strategy for VOD, FAST and Sponsorship Products, across our subscription and ad-supported services. 

You will serve as the primary point of contact between content and our Ad Sales and Sponsorship teams. You will be the content expert—you will understand the slate, the calendar, and the performance of our titles and translate that knowledge into highly desirable sales and sponsor packages. You will also become fluent in our sponsorship products and proactively identify opportunities available. You will keep the teams grounded in what is possible while expanding what that looks like within the company. You will keep and maintain content trackers and calendars as well as represent the content team in planning meetings, respond to RFP’s, feed into pitch materials as well as related duties as they arise. You will produce recurring readouts on the outcome of our sponsor packages and create a virtuous cycle of letting the data improve our strategy. This is not a sales role but rather a role for a content person fluent enough in the ad-sales world to speak with authority to both sides of the table.

While the sales and sponsorship liaison work is the core of this role, you will also have the opportunity to participate in broader team initiatives as needed. International expansion planning, engagement optimization planning and other cross-functional projects where content strategy needs a seat at the table. This may mean assessing the monetization shifts, contributing input into launch strategies or supporting ad hoc strategic work outside of the sales cadence. We’re looking for someone who can flex between the steady state liaison rhythm and the more variable work that comes with a growing content strategy team.