Social Media Community Associate

About the role

The Social Media Community Associate, with a focus on social media, is responsible for growing and maintaining SportyBet’s social community across multiple platforms - while also reviewing and monitoring SportyBet’s network of influencers, creators, affiliates and a good knowledge and understanding of Football. This is a hybrid position located in our Century City, Cape Town offices. 

What you'll be doing

• Develop, maintain, and strengthen SportyBet’s online affiliate and social community presence by fostering authentic, consistent engagement and representing the brand positively across all relevant channels and platforms
• Track and analyze social media trends, community sentiment, and affiliate performance to identify opportunities for growth and improvement
• Support and strengthen SportyBet’s relationships within the wider online sports community, ensuring consistent tone, professionalism, and authenticity in every interaction
• Build, manage, and maintain strong interactions with SportyBet users, influencers, creators, tipsters, and affiliate partners through a social online community
• Manage influencer/creator pages, monitor their online activity and performance, and provide ongoing feedback and support to maximise results
• Identify and reach out to new affiliates and creators through social media platforms and digital communities

What you'll bring

• Strong understanding of major social media platforms (X/Twitter, Instagram, TikTok, Telegram, etc.) and international online community culture
• Solid grasp of social media trends, sports culture, and sports betting fundamentals (markets, odds, fan engagement)
• Excellent communication and relationship-building skills
• Passion for sports, digital engagement, and community development
• Self-motivated, proactive, and adaptable in a fast-paced environment
• Strong copywriting and content creation abilities
• Creative thinker with a data-driven mindset and attention to detail
• Highly organised with the ability to manage multiple projects and channels simultaneously
• Strong collaboration skills and comfort working across teams

Even better if

• Experience in the sports betting, sports media, or gaming industry.
• Experience working with influencers, creators, or affiliate programs.
• Familiarity with analytics tools (e.g., Meta Insights, TikTok Analytics, YouTube Studio).
• Basic design and video editing skills (Canva, CapCut, Adobe Creative tools, etc.).