Brand Manager

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Overview

We are seeking a Contract Brand Specialist to support the marketing, launch, growth, and live-service operations of MLB The Show Mobile.

This role will be responsible for execution of integrated marketing campaigns, player engagement initiatives, cross-functional projects and asset production, contributing to the ongoing success of the Mobile business.

The ideal candidate is highly organized, passionate about mobile gaming and sports, comfortable working across multiple teams, and eager to grow their skills in brand marketing, live-service operations, and mobile growth strategy.

Responsibilities

Mobile Campaign Execution

• Drive the planning and execution of integrated marketing campaigns for MLB The Show Mobile.
• Coordinate timelines, assets, approvals, and deliverables across internal and external teams.
• Assist with launch campaigns, content updates, seasonal programs, and promotional initiatives.
• Maintain campaign trackers, status reports, and project documentation.
• Helping create and evolve strategy for marketing of product

App Store & Platform Marketing Support

• Coordinate assets, copy, and featuring nominations for event marketing on App Store and Google Play.
• Partner with external vendor on App Store Optimization (ASO), including keyword research, metadata updates and localization.
• Partner with external vendor on Conversion Rate Optimization (CRO), including test strategy, asset development and execution.
• Track platform merchandising, featuring opportunities, and partner programs.

Live Service & Customer Engagement Support

• Assist with the execution of live-content marketing campaigns and player engagement initiatives.
• Support CRM, lifecycle marketing, retention, and reengagement programs.
• Collaborate with product team on in-game messaging, content announcements, and promotional calendars.
• Monitor player feedback, community conversations, and emerging opportunities.

Creative & Performance Marketing Support

• Assist in the development and trafficking of creative assets across marketing channels.
• Support A/B testing efforts for creative assets and app store content.
• Collaborate with paid media team to monitor campaign performance data, review takeaways and align on optimizations.
• Contribute ideas for improving player acquisition, engagement, and retention.

Cross-Functional Coordination

• Partner with cross-functional teams, including paid media, product, analytics, creative, community, CRM, store publishing and external marketing agencies.
• Work with insights teams to determine player insights to inform marketing strategy and execution
• Track project milestones and communicate status updates to stakeholders.
• Ensure marketing materials and deliverables are completed on time and meet quality standards.
• Manage asset reviews with studio, legal and licensors, consolidating and applying feedback to gain approval.

Reporting & Market Insights

• Monitor holistic marketing performance and deliver ongoing reporting.
• Track competitor activity, mobile gaming trends, and sports marketing best practices.
• Help identify opportunities to improve campaign effectiveness and player engagement.

Qualifications

Required

• 2–4 years of experience in mobile app/game marketing
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong attention to detail.
• Passion for gaming, sports, and mobile experiences.

Preferred

• Experience supporting mobile marketing campaigns.
• Familiarity with App Store and Google Play ecosystems.
• Experience with ASO/CRO, CRM, lifecycle marketing, or live-service products.
• Experience with programmatic media, analytics and campaign reporting.
• Knowledge of baseball and MLB The Show.
• Experience coordinating creative production workflows.

Success Metrics

• Quality and timeliness of campaign execution
• Accuracy and completeness of marketing deliverables
• Support of live-content and engagement initiatives
• Effectiveness of App Store marketing support
• Stakeholder satisfaction
• Contribution to player acquisition, engagement, and retention efforts

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.