Geo Marketing Specialist

Specialist, Geo Marketing
Location: Malaysia or Thailand

Role Type: Individual Contributor

About the Role
We are looking for a results-driven Specialist, Geo Marketing to execute integrated marketing campaigns across defined regions or campaign streams. This role sits at the heart of our go-to-market execution—translating strategy into high-impact, locally relevant campaigns that drive engagement, pipeline, and growth.

You will work across product, sales, creative, and regional teams to bring campaigns to life—ensuring they are customer-centric, aligned to brand, and optimized for performance through audience segmentation and data insights.

What You’ll Do
Campaign Execution & Delivery

• Plan and execute integrated B2B and/or D2C campaigns across the full funnel—from briefing to launch and wrap-up
• Manage campaign timelines, calendars, and deliverables to ensure seamless execution
• Coordinate with agencies and vendors to deliver high-quality creative and media assets
• Act as the central point of contact for campaign-related communications
   

Local Market Adaptation & Stakeholder Collaboration

• Partner with Product Marketing, Sales, and regional teams to align campaigns with commercial priorities
• Adapt global campaigns to local audiences, guided by market insights and customer needs

Performance & Optimization

• Monitor campaign performance against KPIs and identify opportunities for optimization and A/B testing
• Translate data into actionable insights to improve messaging, channels, and outcomes
• Utilize segmentation and targeting to enhance campaign effectiveness

What We’re Looking For
Experience

• Minimum 4 - 5 years of experience in digital marketing, campaign management, or related fields.
• Proven track record of managing end-to-end, multi-channel campaigns (digital preferred)

Core Capabilities

• Strong project management and organizational skills
• Analytical mindset with the ability to interpret data and drive decisions
• Excellent communication and stakeholder management skills
• Ability to manage multiple campaigns and priorities simultaneously

Technical Skills

• Familiarity with marketing tools (e.g., CRM, marketing automation, analytics platforms)
• Good understanding of digital marketing channels including paid media, social, email, and SEO

Who You Are

• A proactive, accountable executor with a strong ownership mindset
• A problem-solver who thrives in fast-paced, evolving environments
• Collaborative and able to influence cross-functional stakeholders
• Curious, data-driven, and continuously looking for ways to optimize performance

What Success Looks Like

• Campaigns are delivered on time, aligned to objectives, and executed to a high standard
• Measurable improvements in campaign performance and ROI
• Strong collaboration and trust with key stakeholders
• Clear, insight-driven reporting that informs future decisions

#LI-JJ1